About Us
Established in 1996 and based in the entertainment district of Arlington, Texas, CustomReg Inc. (CRI) is a long-standing event registration service provider. CRI’s suite of services is centered around its custom-built and proprietary platform, which is heralded for its flexibility to conform to client needs.
The 100% cloud-based platform affords the company a level of scalability that no other provider has. CustomReg has provided services to shows ranging from as little as 100 attendees to well over 50,000. A hands-on, personal approach drives the company culture and extends into the service model which the team brings to planning events. CustomReg can offer your organization one of the most comprehensive and complete Event Registration service packages in the industry.
Leadership Team
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Tim Foster
President
As the Founder of CustomReg, Tim has served as President for the company’s 27-year existence, a testament to his unwavering commitment to excellence and leadership. Throughout his tenure, Tim has witnessed and navigated all the changes in the industry, adapting and evolving the company's strategies to remain ahead of the curve. His vast experience and deep understanding of the industry have been integral to the company's continued success, driving growth and profitability year after year.
Josh Hoover
Vice President
Josh has been working for Custom Registration since 2016. His experience gained from working registration has given him insights into best practices and flows for getting the best out of the processes. As Vice President, Hoover has been involved with the day-to-day operations, creating timetables and milestones for clients, and involved with software development for features and integrations for clients. His technical proficiency in analytics and data logic provides customers with an invaluable advantage in making informed business decisions and maximizing their registration site’s operational efficiency.
Carlos De La Cruz
Senior Project Manager/On-site Operations
Carlos has been working for CustomReg since 2018. As a graduate of Midwestern State University with a degree in Business with a concentration in Marketing, De La Cruz executes tasks with precision and efficiency. Carlos’ responsibilities involve all the essential elements of building the client’s portal and ensuring their successful event launch. Fluent in Spanish, he is CustomReg’s primary bi-lingual team member, which makes him an invaluable on-site resource to all of the company’s clients.
Ed Bruno
Vice President of Sales
Bruno began his indoctrination to events on the NTR side selling branding, product sampling and sponsorship placements for the NFL and MLB working with Fortune 500 brands and agencies inside major sporting arenas across the country. He later took his expertise to the concert venue space working in the same capacity for advertisers seeking alignment with the Country Music life-group working with artists like Kenny Chesney and Dierks Bentley. Most recently, he headed up the sales seat for EventsPass selling registration, ticketing, LR, badging, and data services to some of the biggest and best Consumer and Trade Shows in the world. Bruno views himself as a customer-centric service partner who builds lasting "point of compass" partnerships. He measures his success by customer satisfaction and business outcomes that result in long term alliances.