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About Us

Established in 1996 and based in the entertainment district of Arlington, Texas, CustomReg Inc. (CRI) is a long-standing event registration service provider. CRI’s suite of services is centered around its custom-built and proprietary platform, which is heralded for its flexibility to conform to client needs. 
 

The 100% cloud-based platform affords the company a level of scalability that no other provider has. CustomReg has provided services to shows ranging from as little as 100 attendees to well over 50,000. A hands-on, personal approach drives the company culture and extends into the service model which the team brings to planning events. CustomReg can offer your organization one of the most comprehensive and complete Event Registration service packages in the industry. 

Leadership Team

Tim Foster
Tim Foster

President

As the Founder of CustomReg, Tim has served as President for the company’s 27-year existence, a testament to his unwavering commitment to excellence and leadership. Throughout his tenure, Tim has witnessed and navigated all the changes in the industry, adapting and evolving the company's strategies to remain ahead of the curve. His vast experience and deep understanding of the industry have been integral to the company's continued success, driving growth and profitability year after year.

Josh Hoover
Josh Hoover

Vice President

Josh has been working for Custom Registration since 2016. His experience gained from working registration has given him insights into best practices and flows for getting the best out of the processes. As Vice President, Hoover has been involved with the day-to-day operations, creating timetables and milestones for clients, and involved with software development for features and integrations for clients.  His technical proficiency in analytics and data logic provides customers with an invaluable advantage in making informed business decisions and maximizing their registration site’s operational efficiency.

Carlos De La Cruz
Carlos De La Cruz

Senior Project Manager/On-site Operations

Carlos has been working for CustomReg since 2018.  As a graduate of Midwestern State University with a degree in Business with a concentration in Marketing, De La Cruz executes tasks with precision and efficiency. Carlos’ responsibilities involve all the essential elements of building the client’s portal and ensuring their successful event launch. Fluent in Spanish, he is CustomReg’s primary bi-lingual team member, which makes him an invaluable on-site resource to all of the company’s clients.

Jimmy Mouton
Jimmy_edited.jpg

Director of Sales

Jimmy joined CustomReg in 2024 and has been in the trade show and events industry since 1996.  He made the move into Show Management in 2001 where he has managed numerous local, regional, national, and international trade shows and U.S. pavilions throughout his career including city-wide events for BNP/CMP Media and Messe Frankfurt North America.  He served as CEO/Managing Director for NuernbergMesse North America and has launched numerous trade shows and event management companies of his own.  He launched the New Orleans Ernest N. Morial Convention Center's Department of Trade Shows and Events after they acquired the International Disaster Conference and Expo from his company.  Prior to joining CustomReg, Jimmy moved away from Show Management to serve almost 4 years as Vice President of Sales and Marketing for an event management software and services provider.  Given his experience in Show Management and Event Management Software platforms, he is considered a true subject matter expert regarding Event Registration.  As such, Jimmy works with CustomReg clients from an SME perspective to ensure they have exactly what they need to ensure a flawless execution of the entire event registration experience..

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