Arlington, TX – 03/25/2025

CustomReg, Inc., a leader in event registration solutions for nearly three decades, proudly announces the official launch of CustomReg FLEX+™, a next-generation registration platform built to eliminate the constraints of traditional event registration.

FLEX+ is already in action at some of the industry’s most influential events, including the World Pet Association’s SUPERZOO, Informa’s MAGIC, and CloserStill Media’s DevLearn, where event organizers require a solution that scales seamlessly, ensuring real-time updates, effortless attendee check-ins, and a frictionless registration experience.

“After managing registration for thousands of events, we knew the industry needed a more flexible solution,” said Tim Foster, President of CustomReg, Inc. “FLEX+ isn’t just another registration system—it’s built from the ground up to solve the challenges event organizers face every day. From last-minute workflow changes to complex pricing structures, FLEX+ adapts to the event rather than forcing the event to fit the platform.”

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A Registration Platform Built on Customer-Driven Innovation

Designed with direct input from event organizers, associations, and trade show producers, FLEX+ offers:

• FLEX+ Adaptability – Make real-time updates before, during, or after the event without disruption.

• FLEX+ Scale – Proven, battle-tested technology that supports events of all sizes, from niche gatherings to global trade shows.

• FLEX+ Workflows – Automate approvals, notifications, and conditional paths to streamline registration.

• FLEX+ Pricing – Choose the model that works best for your budget without compromising capabilities.

• FLEX+ Registration – A platform that flexes with your event, whether fully managed, self-service, or somewhere in between.

“The response from our clients has been incredible,” said ED BRUNO no, VP of Sales at CustomReg, Inc. “Our goal was to create a registration platform that doesn’t just ‘work’ but works the way organizers need it to. Clients appreciate how easy it is to integrate with their event tech stack, the seamless user experience, and the speed of implementation. FLEX+ is proving to be a game-changer.”

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Seamless Collaboration & Smarter Event Execution

Unlike static registration platforms, FLEX+ is built for collaboration, providing organizers with real-time control over every aspect of registration, from attendee workflows to badge printing and exhibitor lead retrieval.

“When we designed FLEX+, our focus wasn’t just on technology—it was on making the collaboration between CustomReg and our clients seamless,” said Joshua Hoover, VP of Operations and lead designer at CustomReg, Inc. “FLEX+ is more than a platform—it’s a partnership tool that evolves with the event, ensuring organizers always have the control they need.”

CustomReg FLEX+™ is now available for new and existing event partners. To see FLEX+ in action, schedule time with one of our team members. CustomReg will also be powering the SISO CEO Summit, showcasing how FLEX+ adapts to both simple and complex events.

For more information, visit www.customreg.com or contact Ed Bruno at bruno@customreg.com.